Back at the tail-end of January HMV on Grafton Street brought down its shutter permanently resulting in the loss of many jobs and a barrage of negative press.  But last week the vacant store was brought back to life thanks to Virtual Shopfronts who have injected new life and positivity back into the vacant retail unit and its’ high street.

With the ongoing recession claiming another high profile retailer here in the Republic of Ireland, HMV, located on one of the worlds most famous shopping streets – Grafton Street, became another casualty. When the store finally closed for good back in January another large hole appeared in one of the worlds most iconic shopping high street destinations. Few believed that HMV on Grafton Street would actually close while others believed it was inevitable due to the growing pace of developing technology. However the closure of one of HMV’s flagship stores brought more negativity to the retail sector and of course to existing neighbouring retailers and the area in general.

Last week however, Virtual Shopfronts were delighted to unveil their latest project which has transformed this vacant retail unit and brought positivity back to the the unit itself and the high street.

Speaking at the installation of the Virtual Shopfront last week, creator of this unique and innovative concept, Nicholas Polley was very proud that Virtual Shopfronts were consulted and commissioned to address the deteriorating shopfront. “It certainly is our most high profile project to date. We fully understand the history behind the closure of this iconic store and the negativity that came with it. However as you can see for yourself, our Virtual Shopfront has transformed the look of the vacant shopfront and it now makes a huge difference to the streetscape. Virtual Shopfronts are very proud to have been consulted to address the problem. Along with the export of our Virtual Shopfronts abroad, this is another milestone for Virtual Shopfronts.”

Whilst some critics may argue that these window graphics or window vinyls simply mask the underlying issue, there is no argument against that fact that Virtual Shopfronts bring nothing but positivity to a problem, that if left unaddressed, can cause more harm to the neighbouring surviving retailers. “We have had nothing but positive feedback on this latest Virtual Shopfront project and it is certainly grabbing attention” continued Nicholas. ” This in itself is a further positive angle as it will help to generate more interest from potential tenants for the space. We are confident that our Virtual Shopfront won’t be up for long as it will help to attract a new tenant, but while it is, it’s sure making a difference.”

The Virtual Shopfront used in HMV Grafton Street was chosen from our vStock library. If you have a vacant retail unit that you are looking to rent and you want to grab  attention and help inspire a new tenant to take it over, then contact Virtual Shopfronts today.