HOW IT WORKS FOR THE USER

 

Download a QR scanner for your Smartphone (App Store & Android Market)

 

Visit a Virtual Shopfront (locations coming soon)

 

Scan the QR code with your Smartphone

 

Vote for the type of shop you would like to see in the vacant unit

 

Retrieve your special offer from participating local retailers

 

HERE IS HOW IT BENEFITS LANDLORDS & RETAILERS

Data Collection

As soon as the QR code is scanned, the following screen appears allowing the scanner to vote for the shop they would like to see in the vacant unit. Data is monitored & collected. This invaluable information is used by the commercial agent to target specific tenants for the vacant retail unit.

Advertise

Once the user has voted, they then have an ‘opt-in’ choice to enter a draw for a product or service from a NEARBY retailer. This is the advertising opportunity and the incentive for people to scan. This can also be a redeemable voucher or code of some description.

Campaign

If a user chooses to ‘opt-in’ and enter the draw or retrieve the coupon, they are then shown locations of other Virtual Shopfronts which will have different offers from other local retailers in that particular area. This is a great way for building an entire advertising campaign.

 

 OBJECTIVES OF THE INTERACTIVE SHOPFRONTS

•  To collect valuable marketing data through the voting system enabling agents to target specific retailers/tenants.

•  To boost the local economy by using special offers from local existing retailers.

•  To increase footfall in the area making the vacant units more attractive to rent and increases business for neighbouring retailers.

•  To avail of this new outdoor advertising platform through interactive product placement within the Virtual Shopfronts.

QR CODES – EMERGING TECHNOLOGY

•  QR code traffic has jumped by in excess of 800 per cent this year over last.

•  Ireland is 10th biggest user of the electronic communication code scanned by mobiles.

•  In an international survey of QR code use, Ireland scanned its way into 10th place internationally in January 2011.

•  In its recent 2011 Hype Cycle for Emerging Technologies report, Gartner Ireland stated “the use of QR codes is poised to take off in North America once the tipping point is reached.

HOW TO SCAN

•  Download a QR scanner app from your app store – App Store & Android Market

•  Launch the app.

•  Simply point & automatically scan.